MADISON PEDIATRIC DENTAL & ORTHODONTICS

Increasing business with advanced customer targeting, new website design, SEM and social media contests.

PROJECT

Madison Pediatric Dental & Orthodontics treats children exclusively, which creates a revolving door of clients as patients grow up and move onto a dentist serving adults. Amplified’s challenge was to grow the overall client base by keeping effective messaging in front of the ever-changing audience Madison Pediatric Dental & Orthodontics serves.

INDUSTRY

Health Care

CUSTOMER TESTIMONIAL

“Our company has worked with Amplified Digital, particularly Chris Staszak, for about a year and a half and they have completely changed the way we market and brand our business, turning our company into a recognizable and memorable one. Our organization is a large private practice pediatric and orthodontic dental office employing over 50 staff. We constantly rely on new patients due to the nature of our business with pediatric patients “graduating” to an adult dentist when they reach the appropriate age. Chris and his colleagues really took the time to learn about our business, listen to what we wanted to accomplish, then offered feedback for improvements in marketing and promotion.

Chris always has fresh ideas to help our campaign and I feel renewed and excited after each of our brainstorming meetings. Chris brings tremendous energy and knowledge to the table. His products and ideas use the latest technology and keep us ahead of our competitors while staying on budget. I have complete confidence in Chris and his team’s approach.

Amplified Digital is credited with much of our marketing success and is responsible for helping us draw new patients. In fact, we have added 15% more new patients per month since signing on with Amplified Digital. Our company always shows up first or second on search engines and we are always found easily. We receive compliments on our Amplified Digital designed website almost daily and had to add staff to the front desk to answer incoming telephone calls because we are so busy. Chris and his team not only delivered expected results but surpassed them tenfold. I would absolutely recommend Amplified Digital, especially Chris Staszak, to any business.”

Tenielle Johnson
Business Manager, Madison Pediatric Dental & Orthodontics

OUTCOME

Through the efforts of the campaign, millions of ad impressions were served to target clients, resulting in thousands of clicks to the Madison Pediatric Dental & Orthodontics’ website with higher than average click-through rates.

But the true testament to the success of the campaign is Amplified increased their new patient numbers from about 50 per month in 2013, to 200 as a monthly average since the beginning of 2015. The Amplified designed website consistently ranks in the first or second spot in search results and the dental office had to hire more staff in order to handle all the new incoming phone calls.

300%

Increase in Monthly Patients

STRATEGY

Each aspect of the marketing plan centered on targeting parents of young children. Using cutting-edge techniques, Amplified was able to ensure Madison Pediatric Dental & Orthodontics advertisements were served to moms visiting the park, parents looking up articles about pediatric health and people who had recently searched for pediatric dentists in the Madison area. Some of the specific tactics included:

 

Hyper Local Mobile (Geo Fencing) Ads

Amplified served ads within a 5-mile radius of pre-schools, kindergartens and day care centers during the school year, and public pools and rec centers during the summer, reaching parents as they picked up their kids and took them to various activities.

 

Keyword Retargeting

Delivered the Madison Pediatric Dental & Orthodontics message to people who had recently searched for related topics, such as “pediatric dentists Madison” or names of direct competitors.

 

Advanced Targeting

Served Madison Pediatric Dental & Orthodontics ads to parents with toddlers on websites with related articles, such as dental health for children.

 

Additional Actions

Pre-roll video before online videos played in the Madison DMA, impressions on Madison.com, a leading news source in the area, and a Facebook contest.

SOCIAL MEDIA & GRAPHIC DESIGN

Amplified created a movie poster campaign and Facebook contest to drive new social media sign-ups.

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